One of our major campaigns for 2011 is to get Auckland Fair Trade city status. We have some wonderful partners in this campaign and the support list just keeps growing. Fairtrade delivers to some of our worlds poorest by paying fairer prices and putting money back into development. The city status is an public support of such a positive tool to alleviate poverty.
Fair trade is an alternative model that puts people back at the heart of the transaction guaranteeing a better deal for farmers and workers and great products for consumers. Auckland is New Zealand’s largest city with significant purchasing power, let’s work together to tip the balance in favour of more ethical and sustainable purchasing so we can always enjoy the great products that Auckland offers … with a healthy conscience.
There are a number of goals for Auckland to be a Fair Trade City. Including a number of retailers, workplaces, schools, community groups, businesses as well as the new super city council that commit to using, supporting and promoting Fair Trade. See fairtrade.org.nz/get-involved/ for more.